Prithvi’s end-to-end Analytics Solution capability provides Retailers with higher intelligence by unleashing the power of information potential. Prithvi has a dedicated retail analytics services team, which is known as SmartRetail. The team is a right mix of highly qualified research team of Ph.Ds in statistics, mathematics, physics and Engineering. Our Marketing ROI and Pricing analytics solutions are focused towards optimizing Marketing spends and pricing strategies so as to improve promotional effectiveness and make a store price competitive for increased footfall and sales.

Below schematic shows our Retail specific analytics service portfolio:

Our holistic Retail Analytics services are designed to address both the tactical as well as strategic customer needs. Services offered are as follows.

Retail Analytics

• Custom Solution development and Tool implementations, Support & maintenance. Tools include SAS, Microstrategy, Quantisense, Business Objects, Siebel Analytics and SAP Analytics.

IDeST Services ( Informed Decision Support Tools)

• A hybrid approach combining multiple techniques to provide cutting edge solutions using Trend Analysis, Statistical Modeling and Advanced programming to enable Retailers with higher intelligence to support informed Decision making.

Software for Innovation

• Unique solutions for unique customer needs. Collaborative engagement with Retailers Business groups to identify opportunities of Revenue Generation, Customer Loyalty and Cost cutting among other objectives with powerful Prithvi CREATE engines Algorithms and advanced analytical capabilities.

Retail Research & Development

• Global Delivery enabled cost effective Retailer dedicated Laboratories (Prithvi Customer Lablets) to enable Research and Development objectives.

eCommerce Analytics:

• Dynamic Personalization
• Just-in-time Promotions
• Cross Sell / upsell Recommendations
• Product Suggestions

On-Line Marketing Analytic

• SEO Optimization
• Smart Search Term Selection

Web 2.0 / Social Network Analytics

• Blog Mining / Sentiment Analytics